ASSOCIATIONS - 1% FTP

The initiatives we love to support

VALUES THAT FORM THE CORE OF OUR BRAND DNA

At Urge Bike Products, we have been members of 1% for the Planet since the inception of our company. Therefore, in addition to striving to manufacture, package, and transport our helmets in the most eco responsible manner possible (meaning, by minimizing our carbon footprint as much as possible), we also concretely spend 1% (and sometimes a little more) of our annual revenue each year to support associations working for the protection and restoration of the environment.

We regularly support the Mountain Biker Foundation and the Water Family in France, as well as the Arctic Fox Center, which fights for the survival of the Arctic fox in Iceland (the only mammal predator on the island).

For the coming years, we plan to expand this support to other environmental associations recommended to us by fellow distributors in the main countries where we are expanding.”

Gathering businesses together for the environment

Welcome to 1%FTP, a global movement that brings together businesses, individuals, and non profits to drive positive environmental change. Founded on the principle that businesses can be a force for good, 1% for the Planet encourages companies to commit at least 1% of their annual sales to environmental causes.
crédit photo @1%pourlaplanète @JérômeFavre
Since its inception, 1% for the Planet has facilitated over $300 million in donations, empowering organizations to protect our planet's natural resources and address pressing environmental challenges.
"1% for the Planet is the best thing I've ever done."
Yvon Chouinard, co-founder of 1% for the Planet, founder and owner of Patagonia
Learn more about this remarkable collective

Guardians of Iceland's Wildlife Heritage

Welcome to the Icelandic Arctic Fox Protection Center, where our mission is to safeguard and conserve Iceland’s iconic Arctic fox population. Situated amidst the stunning landscapes of Iceland’s remote wilderness, our center serves as a hub for research, education, and conservation efforts dedicated to protecting this unique and endangered species.

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Empowering Communities for Clean Water

The Water Family, a global initiative dedicated to addressing the critical issue of clean water access and sustainability. At Water Family, we believe that access to clean water is a fundamental human right, and we are committed to empowering communities worldwide to secure this basic necessity for a better, healthier future.

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Preserving trails, protecting nature

The MBF is a passionate community of mountain biking enthusiasts dedicated to preserving and protecting our natural landscapes while promoting responsible trail stewardship. Founded by avid riders and environmental advocates, MBF is committed to ensuring that mountain biking remains a sustainable and eco-friendly outdoor activity for generations to come.

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