DRIVEN BY OUR ROOTS

Nous écrivons nos souvenirs à l’encre de nos pneus

COMPETITION
Always aiming higher
2022
Para cycling
Thomas Peyroton Dardet

European Para Cycling Champion

2022
Consistency
Emeric Turcat

French Champion XC +35

2022
Trophy of Nations
As a team

Marin Kaux and Tom Lesquir, U21 Enduro World Vice Champions

2022
The breakthrough of the young talents
each categories

Levy Batista and Enzo Perez both 3rd at French Championships and winner of French Cup respectively in eMTB and Junior.
Charlotte Rey, winner of French Cup in Women’s category

2022
On top of the world.
Arthur Serrieres

Arthur Serrières, Xterra World Champion

2021
A Monster
Arthur Serrieres

Wins the European and World Championships in Xterra

2021
French Cup
Tom Lesquir & Charlotte Rey

Respectively, finishes 1st in the French Junior Enduro Championship and 2nd in the French Enduro Cup.

2021
Young champion
Sophie Riva

Enduro World Series U21 World Champion

2020
French e-MTB Championship
Levy Batista

Steps onto the podium at the French e-Mountain Bike Championship.

2019
XC
Renaud Pioline

French XC Champion

2019
XTERRA
Arthur Serrieres

Crowned Xterra World Vice Champion

2019
DH MASTER
Antonio Leiva

Crowned Master Downhill World Champion

2018
French Cup Summit
Morgane Jonnier & Levy Batista

Respectively finish first and second in the French Enduro Cup

2018
A first for e-MTB Bike
Sabrina Jonnier

Wins the first French e-MTB Enduro Cup.

2018
Balance
Jack Carthy

Crowned Mountain Bike Trial World Champion

2016
Team Enduro standings
Team Rocky Mountain Urge BP

Enduro World Champion

2016
Medalist
Florent Payet

Bronze medalist at the Downhill World Championships

2015
Team victory
Enduro Team Standings

The Canyon Enduro Team and Rocky Mountain Urge BP become, respectively, World Champion and Vice-Champion.

2015
The legend continues
Fabien Barel

Enduro World Series Vice-Champion with Endur-o-Matic

2014
4 CROSS
Aiko Gohler

Crowned 4X World Champion.

2014
Flying Flo
Florian Nicolaï

Winner of the French Enduro Series Cup

2014
rider of progress
Cécile Ravanel

Wins the Canadian round of the Enduro World Series (Crankworx Whistler) and becomes Enduro World Vice-Champion

2011
In BMX too
Moana Moo Caille

On the podium with 3rd place at the BMX European Championships

2011
With style
Damien Spagnolo

Crowned Downhill World Vice-Champion

2010
On top of the world in the women’s category
Sabrina Jonnier

Wins the overall standings of the Downhill World Cup

2009
First victory at the summit.
Fabien Barel

Winner of the Maribor Downhill World Cup round with the first Down-o-matic

1994
The beginnings
François Gachet

Overall winner of the Downhill World Cup & Downhill World Champion (with a prototype Urge made in only 6 units).

EVENTS
Come together and celebrate
2023
15th anniversary
A historic moment.

To celebrate Urge’s 15th anniversary, a great event was held at the brand’s headquarters, where the new team and upcoming projects were presented to the media.

2011
February
URGE EVENT Cap Vert
The third of the trilogy

Some of the world’s best riders came to provide aid for education in Cape Verde. This was alongside a blind competition won by Jérôme Clementz and Tracy Moseley.

2010
February
URGE EVENTS Nepal
Extraordinary

An event with a smaller group than initially planned due to challenging weather conditions. The fortunate few who managed to travel without issues had the opportunity to ride their bikes at altitudes exceeding 5,000 meters.

2009
URGE EVENT Kenya
The first Urge Event

For the first humanitarian trip, Fabien Barel, Nicolas Vouilloz, Wade Simmons, and others traveled to Kenya to experience the culture, meet the people, and enjoy the incredible landscapes.

OUR PRODUCTS
A fresh and unique perspective
2016
LIKE A BOOMERANG
La V2 de l'ArchiEnduro

A resurgence of the full-face carbon helmet for racing in the Enduro World Cup? The ArchiEnduro RR+, already a winner in the EWS 2016 with Jesse Melamed.

2014
A BIT OF SELF-KIFF !
A special color

The RealJet model “Elsinore 2014,” a small pleasure for Fred, who has convinced hundreds of customers

2013
EMPHASIS ON ENDURO
Archi-Enduro

The ArchiEnduro helmet, winner of the opening round of the EWS at Punta Ala with Fabien Barel. The first full-face helmet designed specifically for and dedicated to Enduro competition

2012
A SPARK IN THE MINDS
Flax in production

The first production full-face DH helmet made from natural flax fibers, featuring its distinctive green finish named “Veggie.” A step ahead.

2010
THE WINNING PAIR
Monstrous

The Down-O-Matic helmet, overall winner of the Downhill World Cup with Sabrina Jonnier. The custom paintwork was done by APdesign

2009
WINNER’S BFF
Down-O-Matic Monaco

Pre-production Down-O-Matic helmet, winner with Fabien Barel of the Downhill World Cup round in Maribor.

2009
A VISIONARY INITIATIVE
Flax Fabric DOWN-O-MATIC

Prototype full-face helmet made from natural flax fibers, worn by Fabien Barel at the Downhill World Championships in Cairns, securing a 4th place finish.

2008
ENDUR-O-MATIC AS AN ICON
To NEVER forget

The final numbered production of the iconic Endur-O-Matic, marking Urge Bike Products’ 10th anniversary

2002
COLORS AND GRAPHICS
The beginnings

They are not yet Urge Bike Products, but the custom-painted helmets by Alain Olivier already demonstrated our interest in the field (2002-2007).

2001
FLUID
The First official

The first production helmet for Urge Snow Products, a brand founded by Zoobab and Phil Garcia.

1994
BEFORE THE BEGINING
Le premier prototype

Prototype made in only 6 units, victorious with François Gachet in the overall Downhill World Cup and Downhill World Championship

COMPANY
An adventure made of friendships
2022
Commitment to the planet
1% For the Planet

Our commitment to environmental causes is more crucial than ever, which also includes donating 1% of our revenue to recognized environmental protection organizations.

2021
Recyclé pour tous

We make steady progress through small, regular advancements. A significant milestone will be reached in 2021 with the entire range produced from recycled materials

2008
Birth
Urge Bike Products
2006
Meeting
From Snow to MTB

Urge Bike Products was born from the meeting between Fred Glo and Jean-Pierre “Zoobab” Garnier. Seeking to expand Urge into the mountain biking world

2001
Urge Snow Products
Before

Phil Garcia and Jean-Pierre “Zoobab” Garnier launched Urge Snow Products in 2001 with the aim of creating more eco-friendly ski and snowboard helmets.